Light is a key stimulus that can influence our mood, feelings, and decision-making. Being able to control lighting through design can have a huge impact on ambiance.
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Retail Psychology
Purchasing behaviour is dictated by the retail environment. People are drawn to light, and their emotion and mood can be influenced by the lighting conditions of a retail space.
Intentionally controlled lighting can lead a customer towards a product, display its true colour, and create the ambiance for a purchasing decision to be made.
Required measurement parameters:
- Correlated Colour Temperature (CCT)
- Colour Rendering Index (CRI, TM30)
- Intensity (Lux)
Tunable White
Tunable white LED arrays allow users to dynamically alter the color temperature of a space.
With this new technology, light can easily be adjusted based on the time of day, the function of the room, or the desired ambiance.
Required measurement parameters:
- Correlated Colour Temperature (CCT)
- Colour Rendering Index (CRI)
With WaveGo, measure:
- Correlated Colour Temperature (CCT)
- Colour Rendering Index (CRI, TM30)
- Intensity (Lux)
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